Wednesday, June 17, 2009

Mr. Coffee Agreement With Green Mountain Coffee Roasters

As if Green Mountain Coffee Roasters (Nasdaq: GMCR) weren't selling its Keurig single-cup brewers quickly enough, Mr. Coffee has just joined the mission.

Jarden's (NYSE: JAH) iconic Mr. Coffee is teaming up with Green Mountain to develop single-cup coffeemakers that use Green Mountain Coffee Roasters wildly popular single cup beverage, mostly coffee, K-Cups. This agreement is similar to the licensing and distribution deal that Conair's Cuisinart struck with Green Mountain earlier this month.

So let's look at the Keurig brewer popularity and those already adopting the Keurig brewing method.

---Keurig, parent Green Mountain Coffee Roasters, has done amazingly well. It moved 479,000 single-cup brewers this past quarter, after shipping 711,000 K-Cup brewers during the holiday quarter of 2008.
---Cuisinart is hitting the market with its K-Cup brewer.
---And now, so is Mr. Coffee.

Who's next?

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Thursday, June 4, 2009

Cuisinart Licensed Keurig Partner

Excerpt from BusinessWire June 3, 2009

Conair Corporation and Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), today announced entering into a licensing and distribution agreement that will enable Conair to develop, market and sell, in the United States and Canada, single-cup coffeemakers under the Cuisinart brand. The launch is currently planned for spring 2010. The products will be co-branded Cuisinart ® and Keurig ® and will be designed to work with the 200+ varieties of gourmet coffees, teas and hot cocoa packaged in Keurig’s patented K-Cup ® portion packs.

Cuisinart holds the number one brand position in the coffeemaker category in the department and home specialty channels.

“We are thrilled to have the Cuisinart brand as a licensed Keurig partner. This is a major endorsement for the new way to brew coffee at home - one gourmet cup at a time with Keurig Brewed ® Technology. We believe that having Cuisinart develop, market and sell a co-branded brewer using Keurig K-Cups technology platform will help speed the adoption of single-cup brewing into homes in the United States and Canada. Consumers will now have more brands and models from which to choose as the number of coffeemakers utilizing Keurig’s technology platform expands,” said John Whoriskey, Vice President and General Manager of the Keurig At Home Division.

“Our partnership with Keurig and the strength of the Cuisinart brand in the home coffee brewing category will enable us to enter one of the fastest growing segments of the small appliance marketplace,” said Jill Kreutzer Orent, Vice President of Marketing for Cuisinart. “Keurig Brewed technology represents a perfect fit with what our consumers are looking for in a Cuisinart single-cup coffeemaker. We see this licensing agreement with Keurig as a significant growth opportunity for our company.”

Under the terms of the agreement, Conair will develop single-cup coffeemakers designed to work with Keurig K-Cups patented portion packs and utilizing patented brewer technology. The Keurig Brewed system offers optimal brewing by delivering the proper amount, temperature and pressure of water to ensure perfect coffee extraction every time. The result is a better tasting cup of coffee, tea or hot cocoa.

Wednesday, June 3, 2009

Keurig Brewer Sales Booming In Economic Downturn

Keurig Brewer Sales Soar In This Economy
Green Mountain Coffee Roasters stock is making waves on the financial market and one of the contributors to their success is the popularity of the Keurig Brewers. What's making their sales grow in this economic recession? Let's look at some of the reasons that consumers are flocking to the Keurig Coffee Maker.

As consumers, we have cut down on some of the luxuries of life, like our daily coffee drinks from the local barista. But that doesn't mean that we are willing to drink coffee that doesn't please the palate. Quite the contrary.

Consumers demand great flavor and aroma, fast convenience as well as keeping the cost down.

Certainly all of the Keurig Coffee Makers meet these demands.

Coffee Lovers are making their coffee at home in the morning and discovering the fabulous flavor in a cup brewed from Green Mountain Coffee K-Cups or one of the other delicious varieties like Caribou K-Cups or Newmans Own Organic K-Cups.

Compare the price of specialty coffee drinks at $3.50 per cup or even a regular cup of coffee costing $1.50 at the local venue, one cup coffees a la Keurig Brewer offers a substantial savings. Keurig K-Cup coffee generally costs around 0.50 per cup and can even be less than that.

Discount Keurig K-Cup Coffee Club savings offer the lowest price and the best deal for Keurig Coffee Makers, as well as K-Cups with free shipping.

A 10% Keurig Coffee Maker Discount is available from Green Mountain Coffee Club. Members can purchase any of the Keurig B30, B40, Keurig B60, Keurig B70, Breville Keurig and the Keurig OfficePRO Brewing System at discount plus get Free Shipping.

Green Mountain Coffee Club offers not only the best price for Keurig Brewers but also K-Cups. The coffee club subscriber can choose which coffees (K-Cups or whole bean/grind), how much and how frequently they want delivery. Every member may select 2 Free Boxes of K-Cups as a gift for joining or one of the other coffee club gift options.

By selecting 4 boxes of K-Cups, the member receives free shipping on all coffee club deliveries.

Green Mountain Coffee is weathering this ecomonic storm quite well and the reason is because Keurig Brewers produce an excellent cup of coffee and the coffee clubs are saving consumers money, time and gas.